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Previously our baby socks were packaged in recyclable cardboard containers, but only about 1/4 of Canada's paper and cardboard waste is actually recycled. Switching to functional packaging with only a cardboard tag greatly reduces the amount of waste associated with the purchase of our product, and for us that's a huge win.
So I moved to New York, got a degree in finance, and started working on Wall Street. At first, it seemed like a dream; a penthouse apartment, designer suits, and surrounded by beautiful people. But... after a few years, I realized I didn't even recognize myself anymore
The textile industry is second biggest polluter in the world. Friday Sock Company produced a line of socks made of pre-consumer recycled cotton yarn. They are designed in Canada, purposely mismatched, made in Italy and it is part of the Better Cotton Initiative.