In case you missed it, we now have wool socks and are all totally obsessed! We flocked to the warehouse like a herd of sheep when they arrived to marvel at their perfection. All we cared about at that moment was how soft they were and how much we loved the designs. Little did we know, these merino wool socks have a bunch of hidden benefits. I’d like to share these benefits with you so you can make a more concise choice in your wool sock buying!

What Is Merino Wool?

Merino wool is wool that comes from the Merino sheep. Traditional wool is infamous for being itchy, while the natural fibers of merino wool are cherished for their soft itch-less nature due to being extremely fine. Merino wool is one of the softest forms of wool and doesn't irritate the skin, which is why it is widely considered a luxurious fiber and frequently used for clothing. The benefits of merino wool include; naturally antibacterial, moisture-wicking, temperature regulating

Naturally Antibacterial

Merino wool has antimicrobial properties making it order-resistant and naturally antibacterial. Lanolin, an oil secretion in the sheep's skin that gets trapped in the wool resists odor-causing bacteria. There is no wet climate for bacteria to grow because merino wool manages moisture so well.


Merino wool has the ability to “wick” moisture away from the skin. This basically means it can pull moisture (sweat) away from the skin and diffuse it onto the outside of the fabric in a manner where it can dry quickly so that the moisture doesn’t saturate the fabric. The merino wool's absorption and breathable qualities allow this to happen!


Merino wool regulates your body temperature very well. For example, if you go for a morning run or hike, the fabric will keep you well-insulated, but you’ll stay cool and dry once you start raising your body temperature. It’s just as great in the winter as it is in the summer.

RWS Certified

The wool we use is RWS Certified. The Responsible Wool Standard program helps sheep farmers meet consumer, retailer, and brand demands. The standard certifies they meet rigorous animal welfare and land management requirements and is driven by a number of companies around the world! Part of our commitment is to practice ethical business decisions.

Terry Cotton Footbed

The footbed of our Merino Wool Socks are made from terry cotton. More commonly referred to as Terrycloth, made of a cotton blend with the fibres being woven into loops which allows the fabric to be soft and plush. The loops length also determines how much moisture-absorption capacity they have.

There you have it, all the secret benefits of our new Merino Wool Socks! Sounds like the perfect sock for our crazy Canadian weather where it will be -10℃ in the mornings and +10℃ in the afternoons 😅.

Now if you are less inclined about the benefits of merino wool and are a more design-driven person, let us dive into all the new designs!

Big Horn Sheep Wool Socks

Stand your ground, climb to new heights, cherish wide open spaces, use your head, make yourself herd, and know when to hoof it!

Deer Wool SocksBe a good listener, leap over obstacles, know when to lay low, tread lightly on the earth, take time to browse, look both ways before crossing the road, and don’t pass the buck!

Bear Wool Socks
Live large, when life gets hairy, grin and bear it, live with the seasons, take a good long nap, and look after your honey!

Compass Wool Socks
Happiness is a direction not a place, follow your own inner compass. It feels good to be lost in the right direction!

Owl Wool Socks
Stay focused, be “hoo” you are, trust in a wise friend, glide through the dark times, and life’s a hoot!

Hiking Wool Socks
Take only memories and leave nothing but footprints. The best views come after the hardest climb!

Moon Wool Socks

 Don’t worry if you’re just making waves by yourself, the moon does it all the time!