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    Blog — Collaboration

    Let's Avocuddle!

    Let's Avocuddle!

    One of the funnest things we get to do at Friday Sock Co is collaborate with rad business owners to create one-of-a-kind mismatched socks. If you have ever seen our AvoCuddle socks - this was the result of one such special partnership.

    Queenie Best - (Shop owner of Queenie's Cards in Toronto, ON) is the original creator of the uber-well-known design, the ‘Avo Cuddle’. We bet you have seen it on products such as cards, pillows, shirts etc, but never socks...until now.

    We chatted with Queenie to get some behind-the-scenes information about the famous design that now lives on Friday Socks.

    Here we go…

    Queenie - you are behind the design for the Avocuddle. Can you tell us how you came up with it?

    I was making guacamole in the kitchen and it just came to me!

    You have this design within your brand and on a lot of other products - what made you think of having it on socks?

    I love working with Adam and I love Friday Sock Co! I first ordered for my retail shop back in the spring of 2017 and they always do so well, I thought having my design on socks would be the perfect fit - ha!

    You could have had your design on matching socks - what made you want to work with Friday Sock Co and have them mismatched?

    I actually adore mismatched socks! In high school I thought wearing different socks was the coolest thing and I still switch up my coloured socks to this day just because it's fun. Now I get to wear my own designs!

    Have you had any feedback from customers that have bought your 'Let's Avocuddle' socks that you can share with us?

    Absolutely! Everyone loves them! We love hearing the giggles and seeing the smiles when the socks catches customers' eyes. They're great for gifts and a treat for yourself. I'm already thinking about the next design to make!

    As you can see - Queenie really does put her heart and quest for fun into everything she does, which makes her the perfect person for Friday Sock Co to Avocuddle with. If you would like to see more of the brilliant creations from Queenie visit her website HERE or shop for your very own pair of socks HERE.

     

    Images by @queeniescards

    Friday Sock Co X Beakerhead: Art and Science Collide

    Friday Sock Co X Beakerhead: Art and Science Collide

    One of the most rewarding things about what we do is getting the opportunity to work with creative organizations that are making a large and positive impact within the community.

    And let’s be honest, large is by far an understatement for Beakerhead! We can definitely all agree that this artistic and scientific marvel certainly knows how to make an entrance. 

    For those who don’t know, this is a 5-day event that erupts throughout the city of Calgary, combining technical creativity with the futuristic visionaries of science and engineering in the form of interactive exhibits, larger than life installations and pure ingenuity. Confused yet? Well, there is really no easy or logical way to explain it, you just have to experience it in person to truly take in every aspect of the exhibition.

    The best part of this year’s festivities is how they have incorporated Calgary’s culinary scene into the mix. From creating magical malt milkshakes to engineered eats to cooking in the Arctic to looking at coffee in parts per million, there’s really no limitations to the genius you’ll experience (and taste). You also can’t miss out on the Beakerbar at Fort Calgary. Here you can sip on delicious cold brews and chemical cocktails as the Serpent Mother lurks nearby – no we aren’t kidding!

    If you haven’t had a chance to experience the spectacular frenzy, you still have time! We recommend hitting up the real-life version of Snakes and Ladders that will take you to 14 of the must-see exhibits, while experiencing some of the other Beakerhead magic along the way. However, as you can imagine this is not a typical board game and will rely on your skilled ability to listen to your hunches and master your timing (hint hint)! View the map to get started here.

    Naturally, as you can imagine when Beakerhead approached us to collaborate on a pair of mismatched socks, there was no way we were saying no! Not only do they put on an unreal event, but they place a heavy emphasis on cultivating inner creativity and present year-round opportunities to be engaged with the public in science, engineering, and art, while stimulating ingenuity. As a result, the fit for this partnership could not have been more perfect! 

    We had already begun the process of designing a pair of spaceship themed socks a few months prior to having our first meeting with the Beakerhead team. So, when we sat down for our brainstorming session we landed on the idea to utilize the spaceships and pair them with a robot to compliment both brands while celebrating innovation, creativity, and technology. We then added a capital B on the chest of the robots to make the design unique to Beakerhead, with an added Friday flair.

    Since we have attended many of the previous Beakerhead events and have a huge respect for the unreal work that their team is able to pull off, we were incredibly honoured to work on this collaboration with them. Talk about a creative dream!

    These socks are available in both Mid-Calf (Men’s 7-12 and Women’s 8-13) and Crew (Women’s 5-10 and Men’s 4-8). Be sure to get them while you can, as they are a limited edition design and will only be available until supplies last!

    Have fun exploring the quirky, scientific, citywide street festival this weekend. Here is a list of all of the fun interactive events and spectacular exhibitions to check out before the festival is over!