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    Blog — YYC

    Friday Goes to the Stampede

    Friday Goes to the Stampede

    When you’re a small business who likes to have a root tooten good time in a city like Calgary, there’s only one place to go; The Calgary Staaaaampede (Yeehaw).

    In case you haven't seen the flags on every street pole in the city - The Calgary Stampede is happening July 5 -14 2019. It is full of adventure and unlike anything else you can experience at other times of the year. There is much to do that we thought it would be helpful to feature some of Friday’s faves.

    FOR THE KIDS:

    Milk & Cookies Shack (Presented by Alberta Milk)

    This year at the Calgary Stampede organizers have introduced the Milk & Cookies Shack! Being parents here at Friday we know that sometimes (and when we say sometimes mean all-the-time), kids would appreciate a small refreshment of this classic combo.

    Little known fact - when eating Milk and Cookies, the flavour experience is actually doubled - er... quadrupled when actually wearing milk and cookie socks. Don’t believe us? Well you’re wrong. Cause it’s a fact.

    The Milk & Cookies Shack can be found outside the agriculture building near the entry to country trail - check the official website for opening hours!

    Animals, Agriculture and Community Spirit (Presented by Nutrien)

    After the little ones are all fuelled up - we recommend heading over to the Nutrien Western Event Center & Altalink Hall for the ‘Seed Survivor’ exhibit. 

    As a sustainable company ourselves, we appreciate the opportunity for kids to hang with experts and learn where their food comes from, get their cowboy-ness spirit on, dress the part (in their new cowboy socks of course) and be entertained - no matter what the age or ability of your children.

    And side note - if a sock gets dirty in there (spoiler alert - it will), switch it up with the extra one that comes with every kids ‘pair’.

    FOR THE ADULTS:

    Food:

    We couldn't very well write and article about the Calgary Stampede without a special shout-out to must have-food-goodness - right? Here are some of this years highlights.

    Cinnamon Bun Mini Doughnuts

    Introducing...Cinnamon Bun Mini Doughnut...Socks! Juuuust kidding. We don’t have Cinnamon Bun Mini Doughnut socks. But as long time Calgary residents and people who eat treats - we have to recommend this new twist on our absolute fave Stampede snack. Available at the Midway!

    So, no actual Cinnamon Bun Mini Doughnut socks BUT - never fear we do have regular doughnuts, pizza, beer, burger & fries and hot dog socks (plus plenty more) food themed socks to match the food festivities at the Calgary Stampede.

    Activities:

    Barrel Racing

    Barrel racing is fast-paced, super competitive and amazing to watch, so we think it is worth a trip over to the Grandstand to see. It is impossible to not get in the spirit of the Stampede while there (as long as you have your Friday Sock Co socks on) and cheer on your favorite rider and horse.

    Find people with cool socks

    Although not an ‘official’ activity of the Calgary Stampede, we suggest finding, gawking and high-fiving everyone else that you see wearing cool Friday Sock Co Socks. And don’t forget to tag us on social media (@fridaySockCo)! We want to see these socks (and you, of course) enjoying the always amazing Calgary Stampede.

     


    Hope to see you there!
    Team Friday

    Disclaimer: When we say 'fact', we don't mean fact. 

    Friday Sock Co X Beakerhead: Art and Science Collide

    Friday Sock Co X Beakerhead: Art and Science Collide

    One of the most rewarding things about what we do is getting the opportunity to work with creative organizations that are making a large and positive impact within the community.

    And let’s be honest, large is by far an understatement for Beakerhead! We can definitely all agree that this artistic and scientific marvel certainly knows how to make an entrance. 

    For those who don’t know, this is a 5-day event that erupts throughout the city of Calgary, combining technical creativity with the futuristic visionaries of science and engineering in the form of interactive exhibits, larger than life installations and pure ingenuity. Confused yet? Well, there is really no easy or logical way to explain it, you just have to experience it in person to truly take in every aspect of the exhibition.

    The best part of this year’s festivities is how they have incorporated Calgary’s culinary scene into the mix. From creating magical malt milkshakes to engineered eats to cooking in the Arctic to looking at coffee in parts per million, there’s really no limitations to the genius you’ll experience (and taste). You also can’t miss out on the Beakerbar at Fort Calgary. Here you can sip on delicious cold brews and chemical cocktails as the Serpent Mother lurks nearby – no we aren’t kidding!

    If you haven’t had a chance to experience the spectacular frenzy, you still have time! We recommend hitting up the real-life version of Snakes and Ladders that will take you to 14 of the must-see exhibits, while experiencing some of the other Beakerhead magic along the way. However, as you can imagine this is not a typical board game and will rely on your skilled ability to listen to your hunches and master your timing (hint hint)! View the map to get started here.

    Naturally, as you can imagine when Beakerhead approached us to collaborate on a pair of mismatched socks, there was no way we were saying no! Not only do they put on an unreal event, but they place a heavy emphasis on cultivating inner creativity and present year-round opportunities to be engaged with the public in science, engineering, and art, while stimulating ingenuity. As a result, the fit for this partnership could not have been more perfect! 

    We had already begun the process of designing a pair of spaceship themed socks a few months prior to having our first meeting with the Beakerhead team. So, when we sat down for our brainstorming session we landed on the idea to utilize the spaceships and pair them with a robot to compliment both brands while celebrating innovation, creativity, and technology. We then added a capital B on the chest of the robots to make the design unique to Beakerhead, with an added Friday flair.

    Since we have attended many of the previous Beakerhead events and have a huge respect for the unreal work that their team is able to pull off, we were incredibly honoured to work on this collaboration with them. Talk about a creative dream!

    These socks are available in both Mid-Calf (Men’s 7-12 and Women’s 8-13) and Crew (Women’s 5-10 and Men’s 4-8). Be sure to get them while you can, as they are a limited edition design and will only be available until supplies last!

    Have fun exploring the quirky, scientific, citywide street festival this weekend. Here is a list of all of the fun interactive events and spectacular exhibitions to check out before the festival is over!

    8 Ways to Wear Friday Socks this Summer

    8 Ways to Wear Friday Socks this Summer

    Hold on to your socks, because it’s officially the first day of summer – hurray! It’s time to put away all of those layers and so-called in-between ‘transition’ pieces and bring out your shorts, flip flops, and tanks in preparation for the glorious abundance of heat that this season brings.

    However, what do you do with your socks, specifically your Friday Socks? We have news for you - socks are in this summer, but not just any socks, mismatched ones. That’s right! They are this season’s must-have accessory that will give your feet a break from those dreadfully bland white knee-highs that your Grandma just loves to buy you. They will provide your look with the pop of colour that it’s been missing since the tie-die craze of the 90’s – in a less tacky and florescent way of course. 

    They will allow you to bring your usual street wear up a notch by playing with different colours and textures, and allowing your feet to play a leading role in determining your summer 2017 style. From a casual Sunday bike ride, to a cocktail bar on a Friday night, your mismatched calf-huggers can be dressed up or down to suit the occasion and will have you standing out in any crowd.

    The key: choosing the right pair the both contrasts and compliments your look at the same time – easy peasy!

    Not sure where to get started? Here are 8 trendy ways for both men and women to wear Friday Socks this summer that you simply can’t miss out on!

    1. Business casual with a twist

    If you’re working in the corporate world of 9-5, there is generally not a ton of flexibility to play around with personal style. Interject this cookie cutter look, by throwing a subtle explosion of colour on your ankles that will tie your outfit together, catch the eye and insert some life into your daily humdrum attire. There is nothing like a pair of burger and fries socks to cheer up the office on a dreary Monday morning!

    1. Skirt + socks + heels

    Yes ladies, we said it! According to Vogue, even Kylie Jenner is adapting this funky style that shocked the runways last year. If heels really aren’t your thing, a pair of Adidas Superstars are perfectly acceptable for a more Athleisure look. We have cupcake, watermelon, floral and even cat socks that will take your outfit from drab to fab. If Kylie validated it, it’s got to be the next hottest trend right?

    1. Knee high joggers

    That’s right; yank those socks up real high, because this 80’s workout trend is back! Whether you’re at the gym, or for a brisk run in the great outdoors, this is probably one of the most practical, comfiest and fashionable decisions you’ll make all summer. We even have football or bike themed socks for extra motivation!

    1. Dress for the occasion

    Whether you’re attending the Calgary Stampede, Canada Day or Ride Your Bike to Work Day, always arrive in style and dressed to the nines. This is a fun way to subtly incorporate the motif of the festivities into your attire, while adding your individual stamp to the dress code.

    1. Socks and Sandals

    Despite the many debates, socks and sandals are officially on the “cool” end of the fashion spectrum. However, there is still a fine line that you have to watch out for between the safari Sam and the tacky tourist faux pas - neither of these are looks you want to emulate. Instead take this practical style and turn it into a chic and playful look that will be sure to catch people’s attention and show off your toned calves.

    1. Day of the week socks

    In the 90’s we did underwear, now we have moved on to socks! However, rather than being labeled for each individual day, it’s up to you how you want to label them. Try taco Tuesday, Caffeinated Monday, Donut Friday, Adventure Saturday, Travel Tuesday –whatever gets you through the week!

    1. Match your current craving

    Everyone has their favourite comfort food so what better than to add it into your personal style! Acknowledge current colour trends and elevate your look by trying a pair of timeless burger and fries, pancakes and maple syrup, or Ice Cream Popsicle socks. You can even encourage healthy habits by wearing our veggie sock design – 100% gluten free by the way. 

    1. Dress up a pair of loafers and trousers

    The English were on to something when they invented these two mainstay fashion items, but they were missing one thing – colour! Generally both of these staples are not cheap, so instead of breaking the bank on various shades of brown trousers, mix-it-up with a different colour ankle grazer and make that the vocal point of your look. You’ll be the most dapper one in the room – we promise.

    Now you know!  

    - Team Friday 

    #Notyouraveragesockcompany 

    Friday Takes Flight on a Grand New Adventure!

    Friday Takes Flight on a Grand New Adventure!

    Here at the Friday HQ, we continually strive to be connecting with local businesses and brands within the community. We are incredibly excited to announce our most recent sock collaboration with the iconic Canadian brand, WestJet! 

    It’s no secret that WestJet is Canada’s most beloved airline, and it all started right here in Calgary. What we admire most about this company is their commitment to community investment and their drive to ensure that each and every one of their guests has an amazing customer service experience – no, we were not paid to say that! In fact, we experienced it during our last trip to Europe. Brand new parents with no clue how to travel with a two-month old. Luckily we were in good hands.

    WestJet has also been a huge supporter of our socks from the beginning, and sells a variety of our designs at the WestJet Store located in their YYC headquarters. When the idea was brought up to make a custom sock design for WestJetters (this is how WestJet refers to their employees), there was no hesitation. After a couple of brainstorming sessions the decision was made to make a pattern out of their updated Canadian maple leaf logo which was launched in 2015.

    Once the design process was complete we settled on a couple of colour variations for the heel, toe, and top, and moved forward with making the socks in two sizes: a Mid-Calf Men’s 7-12 / Women’s 8-13, as well as a Crew Women’s 5-10 / Men’s 4 - 8.

    The next, and very important step, was to pick the yarn colours. This was a really fun meeting/brainstorming session at the Starbucks located inside their headquarters, (yes they have their own Starbucks). There is something about comparing yarn swatches and thinking about the different possibilities. There are so many subtle differences that can make a huge impact on what the sock ends up looking like. It really gets you excited about the final product.

    The final result of our WestJet sock collaboration features socks with 85% OEKOTEX® certified Egyptian combed cotton, a no-feel toe seam, reinforced heel/toe, and a blue threaded label closure on custom coloured logo tags. As with the rest of our socks, they are also ethically made in Italy.

    Currently, the WestJet socks will be sold exclusively at the WestJet Store for WestJetters.

    Socks with a Conscience!

    Socks with a Conscience!

    Friday socks are made to put a smile on your face when go to wear them, hence the hilarious and relatable mismatched designs that we are continually coming up with! However, we want the quality of our socks to go beyond the fabric and not only be comfortable but make a positive impact on everyone they come in contact with.  

    As we all begin to become more educated on the environment and the huge imprint that us humans are making on it, people are beginning to question how and where their things are coming from. It’s no secret these days that the fast fashion industry has patterns of toxic over-consumption, using practices that are harmful to small communities and this beautiful planet that we live on. Mindless materialism is unintentional, but a choice that is made on a daily basis that unfortunately has a major impact internationally.

    With this increased awareness, consumers are becoming more conscious of their decisions, which are forcing popular brands to rethink their approach and adopt more sustainable habits. Since fashion is known to be a mirror to what is going on in the world around us, it's only natural that labels, such as Asos Eco Edit, New Balance, H&M, Patagonia and so many more, are incorporating this green way of thinking into their companies and designs.

    Here at the Friday HQ, we do our best to abide by these sustainable practices and participate in the ethical fashion movement. For us, it’s important to know that from the time the yarn is harvested to the final moment when our socks are purchased, that we are supporting everyone every step of the way and that our socks are doing good, rather than harming the world in some way shape or form.

    Not sure what ethical fashion even is? The International Ethical Fashion Forum defines it as “an approach to the design, sourcing, and manufacturing of clothing, which maximizes the benefits to people and communities while minimizing the impact on the environment.” AKA its fashion that respects both people and the environment within the entire product cycle.

    Here are just a few ways that, here at Friday, we are committed to providing a product which is both socially and environmentally conscious!

    1. Friday Socks are made with OEKOTEX® Certified materials: this means that every fiber that our socks are made of are tested on an international standard to ensure that there are no harmful chemicals, substances or colours at every stage of production. Learn more about our certified yarn here!    
    1. Manufactured at a family-run factory: Friday proudly supports a 3rd generation sock producer in Northern Italy and in January had the amazing opportunity to visit and get to know the people behind the seams of our socks. There, they knit each sock with love and care, while using processes that are respectful of the environment and provide their workers with safe, clean and healthy working conditions. Everyone was so friendly and by the end of our visit, we felt like we were a part of their family. Stay tuned for more details of our visit in a future post!
    1. Giving back to the local YYC community: this is something that is of huge importance to us, so we regularly donate socks that we are not going to be selling or using to organizations, such as the Mustard Seed and the Calgary Drop In Centre. We also make it a priority to work with different non-for-profits to create collaborations that will benefit their cause.    

    Now you know!  

    - Team Friday

    #Notyouraveragesockcompany