One of the most rewarding things about what we do is getting the opportunity to work with creative organizations that are making a large and positive impact within the community.
And let’s be honest, large is by far an understatement for Beakerhead! We can definitely all agree that this artistic and scientific marvel certainly knows how to make an entrance.
For those who don’t know, this is a 5-day event that erupts throughout the city of Calgary, combining technical creativity with the futuristic visionaries of science and engineering in the form of interactive exhibits, larger than life installations and pure ingenuity. Confused yet? Well, there is really no easy or logical way to explain it, you just have to experience it in person to truly take in every aspect of the exhibition.
The best part of this year’s festivities is how they have incorporated Calgary’s culinary scene into the mix. From creating magical malt milkshakes to engineered eats to cooking in the Arctic to looking at coffee in parts per million, there’s really no limitations to the genius you’ll experience (and taste). You also can’t miss out on the Beakerbar at Fort Calgary. Here you can sip on delicious cold brews and chemical cocktails as the Serpent Mother lurks nearby – no we aren’t kidding!
If you haven’t had a chance to experience the spectacular frenzy, you still have time! We recommend hitting up the real-life version of Snakes and Ladders that will take you to 14 of the must-see exhibits, while experiencing some of the other Beakerhead magic along the way. However, as you can imagine this is not a typical board game and will rely on your skilled ability to listen to your hunches and master your timing (hint hint)! View the map to get started here.
Naturally, as you can imagine when Beakerhead approached us to collaborate on a pair of mismatched socks, there was no way we were saying no! Not only do they put on an unreal event, but they place a heavy emphasis on cultivating inner creativity and present year-round opportunities to be engaged with the public in science, engineering, and art, while stimulating ingenuity. As a result, the fit for this partnership could not have been more perfect!
We had already begun the process of designing a pair of spaceship themed socks a few months prior to having our first meeting with the Beakerhead team. So, when we sat down for our brainstorming session we landed on the idea to utilize the spaceships and pair them with a robot to compliment both brands while celebrating innovation, creativity, and technology. We then added a capital B on the chest of the robots to make the design unique to Beakerhead, with an added Friday flair.
Since we have attended many of the previous Beakerhead events and have a huge respect for the unreal work that their team is able to pull off, we were incredibly honoured to work on this collaboration with them. Talk about a creative dream!
These socks are available in both Mid-Calf (Men’s 7-12 and Women’s 8-13) and Crew (Women’s 5-10 and Men’s 4-8). Be sure to get them while you can, as they are a limited edition design and will only be available until supplies last!
Have fun exploring the quirky, scientific, citywide street festival this weekend. Here is a list of all of the fun interactive events and spectacular exhibitions to check out before the festival is over!
Who has ever walked in a pair of socks that are just not made to fit your foot? If your hand is raised, there is a good chance you are part of the size 12 and up club. The struggle is very very real.
Everyone is incredibly different, and our feet are no exception. With all the different widths, heights, thickness, shapes and sizes, it’s no wonder finding the perfect pair of socks can be much like trying to find the perfect pair of shoes. It can be so frustrating to walk in a pair of socks that just ain’t right, plus it can cause back pain, orthopaedic issues and even something called bunions – GASP! If you don’t know what a bunion is, trust us, you don’t want to…
The fact of the matter is the larger your feet, the fewer options you have to choose from. There are shops out there that do offer you some options, but in all seriousness who wants to be caught purchasing socks from Boringbigsocks.com. Not a savvy, style conscious person of the future like yourself. That’s who!
All jokes, puns and satirical references aside, we have a learned a thing or two selling socks over the years. Dang Canada, some of you have some big feet!
Well, you begged, and pleaded, and guess what? We listened! We were in denial about the severity of this nation-wide problem for quite a while, but we have officially decided to do our part to end madness! Are you sitting down? XL mismatched socks are now available on our online store and at select retail locations – let’s pause for a celebration!
When we tracked down Adam - Chief Sock Officer for Friday Sock Co., he made it clear how important this was for the future of socks. “When I decided to launch an XL mismatched sock collection, I knew it would be a big feat. I couldn’t be happier with the outcome. I truly believe this is one giant step for mankind.”
You can be sure that these socks WILL:
• Improve foot dexterity
• Improve foot comfort
• Improve the overall quality of your adventures, especially when it involves trekking from one destination to another
• Suit any occasion from your Grandma’s Birthday, a big Friday night date, to simply walking to your local bodega.
• Improve your personal style by a zillionfold.
• Improve your overall well-being and general happiness in life!
The big details!
These socks will fit men’s size 12 - 15 (up to size 16 if you keep them out of the dryer), and women’s size 14 +. They’re designed right here in Canada and ethically produced in Italy using OKEO-TEX certified Egyptian Combed Cotton. Every sock has a reinforced toe and heel, and the yarn blend extends throughout the top of the cuff for extra durability and comfort.
These socks will be available in a variety of some of our best selling mismatched designs and will give your feet the confidence and comfort they need to make big strides in life. Get it? Big strides. Cause… big socks! Ok, moving on.
If you're unsure of how to wear these socks this summer? Check out our guide to wearing mismatched socks this summer on our blog.