This Did Good.

We believe a business should do exactly what its name says.

This Did Good.

Every pair in this collection gives back.

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Why This Is Different

Most sock companies operate on a net profit margin of about 5–10%.

On an $18.95 pair, that’s roughly $0.95–$1.90 in profit.

Because a large part of our business is wholesaling to independent retailers, that same pair often nets us less than $0.50.

Giving at this scale isn’t the easy choice, but it’s the honest one.

Our Guarantee:

We guarantee a minimum donation of $1.00 CAD for every single pair sold, regardless of our costs.

In many cases, our 50% profit split results in a higher donation, but this ensures your impact is never up for debate.

Organizations We Support:

Charitable Disclosure:

"This Did Good" is a commercial co-venture. Donations are calculated based on net profits (Total Revenue minus Cost of Goods Sold, Shipping, and Operating Expenses). We guarantee a minimum donation of $1.00 CAD per unit sold to our designated Canadian registered charity partners. Donations are reconciled and paid on an Annual basis. Please note that purchases are not eligible for individual tax receipts.