As we head into Hunger Action Month, it’s time to bring awareness to an issue that affects millions of people across Canada, food insecurity.
Because the reality is: while millions of pounds of food go to waste every year…millions of people are still struggling to access it.
At Friday Sock Co., we believe small actions can create real change. That’s why we created This Did Good, an initiative designed to turn everyday purchases into something meaningful.
And this month, we’re spotlighting a design that supports food security in a powerful way.
What Is This Did Good?
This Did Good is our way of giving back, built into the products you already love.
Each design in the collection is tied to a specific cause, creating real, measurable impact with every purchase.
Here’s how it works:
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After materials, fair wages, eco-friendly packaging, and shipping
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The remaining net profit is split 50/50
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50% goes directly to the charity partner tied to that design
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The other 50% helps us grow and expand the initiative
With typical sock net profit margins around 5–10%, every purchase truly matters.
Because when you wear these socks…they don’t just look good. This Did Good.
Supporting Food Security: Second Harvest
Our Happy Food This Did Good Socks are part of our This Did Good collection, celebrating food while supporting food security.
This pair gives back to Second Harvest, an organization rescuing and redistributing surplus food to communities across Canada.
Every purchase helps support efforts to reduce food waste and fight hunger.
What They Do
Second Harvest is Canada’s largest food rescue organization, working to:
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Redirect surplus food away from landfills
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Deliver that food to non-profits and community organizations
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Support people facing food insecurity across the country
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Reduce the environmental impact of food waste
They connect businesses with excess food to charities that can use it, creating a system where good food doesn’t go to waste.
Learn more about Second Harvest and how you can help!
Why Food Rescue Matters
Food insecurity isn’t always visible, but it’s more common than many people realize.
At the same time:
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Perfectly good food is thrown out every day
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Environmental resources are wasted in the process
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Communities continue to face barriers to access
Organizations like Second Harvest are helping bridge that gap, turning surplus into support.
Because the issue isn’t always a lack of food. It’s access.
The Impact of Your Socks
When you purchase our This Did Good (for hunger) socks, you’re helping support:
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Food rescue and redistribution efforts across Canada
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Access to nutritious food for communities in need
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Reduction of food waste
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Environmental sustainability through food rescue
It’s a simple way to contribute to a more sustainable and equitable food system.
Small Choices, Real Impact
Hunger Action Month is about awareness, but it’s also about action.
Supporting initiatives like This Did Good means:
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Making more intentional purchasing decisions
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Supporting organizations doing meaningful work
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Contributing to real, measurable impact
And when enough people make those small choices? That’s where real change happens.
Shop With Purpose This Hunger Action Month
This Hunger Action Month, choose products that give back in a meaningful way.
Because fighting hunger doesn’t always require big gestures.
Sometimes…it starts with a pair of socks.
👉 Shop the Happy Food This Did Good Socks and be part of the impact.
