August 19th marks World Humanitarian Day, a day dedicated to recognizing the people and organizations working to make the world a better place.
It’s about compassion, community, and taking action, big or small—to support those who need it most.
At Friday Sock Co., we believe even the smallest choices can create meaningful impact. That’s why we created This Did Good, an initiative that turns everyday purchases into something bigger.
And for World Humanitarian Day, we’re spotlighting one of our most impactful designs yet…our This Did Good (for G.O.A.T.S.) socks.
What Is This Did Good?
This Did Good is our way of giving back, built directly into the products you already love.
Every pair in this collection is tied to a specific cause, with real impact behind every purchase.
Here’s how it works:
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After materials, fair wages, eco-friendly packaging, and shipping
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The remaining net profit is split 50/50
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50% goes directly to the charity partner tied to that design
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The other 50% helps us grow the initiative and expand our reach
With typical sock net profit margins around 5–10%, every purchase matters and every pair contributes to something meaningful.
Because when you wear these socks…they don’t just look good. This Did Good.
Why Goats? (Yes, Really.)
When we say G.O.A.T.S., we mean it in more ways than one.
Goats are often referred to as the “Greatest Of All Time” in pop culture, but in many parts of the world, they’re also one of the most impactful tools for sustainable change.
They’re not just animals. They’re opportunities.
Supporting Global Change: Plan Canada
Our This Did Good (for G.O.A.T.S.) socks support Plan International Canada, a global organization focused on advancing children’s rights and equality for girls.
What They Do
Plan Canada works in communities around the world to:
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Improve access to education
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Support food security and nutrition
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Provide healthcare and clean water
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Empower women and girls
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Create long-term, sustainable change
One of the ways they do this?
Through programs that provide livestock—like goats—to families in need.
Why Goats Make Such a Big Impact
It might sound simple, but goats can completely transform a family’s future.
Here’s how:
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🥛 Milk production provides daily nutrition
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💰 Extra milk or offspring can be sold for income
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🌱 Manure can be used to fertilize crops
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📈 Creates long-term, sustainable financial stability
Unlike one-time aid, goats offer ongoing support, helping families build independence and resilience.
It’s a ripple effect that extends far beyond one household.
The Impact of Your Socks
When you purchase our This Did Good (for G.O.A.T.S.) socks, you’re helping support:
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Livelihood programs for families in need
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Access to sustainable food sources
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Economic independence in vulnerable communities
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Long-term humanitarian initiatives through Plan Canada
It’s not just a purchase, it’s a contribution to real, lasting change.
Small Actions, Global Impact
World Humanitarian Day reminds us that impact doesn’t always have to come from big, sweeping actions.
Sometimes it’s:
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Choosing where you spend your money
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Supporting brands that give back
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Being intentional with everyday decisions
And when enough people make those small choices? That’s when real change happens.
Shop With Purpose This World Humanitarian Day
This August 19th, celebrate World Humanitarian Day by choosing products that give back in a meaningful way.
Because doing good doesn’t have to be complicated.
Sometimes…it starts with a pair of socks.
👉 Shop the This Did Good (for G.O.A.T.S.) socks and be part of the impact.
