50% of proceeds from our milk and cookie socks are donated.
Story told by Michael.
#JimSocks started out in a very small way. Jim was battling cancer, while simultaneously participating in life in his typical Jim way. I've always wondered if there was a twin; he seems to be involved in too many things for one person. Jim, Tracey and I met up at Market Collective one afternoon and Jim and I bought each other some mismatched socks. From that point on we'd send foot photos back and forth by text every time we wore the Friday Sock Company socks. The photos became a nice, funny and fun way to communicate. Jim's story of late, like many other fighters, has had its touch and go moments and it was in one of the more stressful moments that Dave Kelly and I brainstormed on how to include more people in the sock photos.