If fall/winter had a soundtrack, it’d be crunchy leaves, hot drinks… and the soft whoosh of your feet sliding into Merino Wool Socks. Good news: this just in…our Merino lineup is restocked and better than ever. And yes, the rumours are true: these are the pairs our team hoards when the first cold snap hits.
Merino is having a moment (again) because it simply works. Here’s the fun, science-backed, feet-approved reason that our Friday Sock Co. Merino Wool Collection can’t be beat.
Oh and did we mention we now have kids.... YUP! Shop them here!
What Makes Merino… Merino?
Merino wool isn’t your grandpa’s scratchy sweater. It’s a fine, soft fibre from Merino sheep that naturally regulates temperature, wicks moisture, and resists odour. Translation: warm when it’s cold, breathable when you heat up, and still fresh after a long day (or two… we won’t tell).
Why Ours? The Friday Merino Formula
1) A Premium, No-Compromise Blend
Our socks use a purpose-built mix: 70% Merino wool, 25% Polyamide, 5% Elastane.
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70% Merino = the comfort, warmth, breathability, and odour control you want.
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Polyamide (Nylon) = durability in high-wear zones (so your toes don’t ghost you).
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Elastane = stretch + recovery for a stay-put fit (no sliding, bunching, or blisters).
Plenty of “premium” socks lean harder on synthetics. We keep the Merino content high so you feel the fibre you’re paying for.
2) Designed in Canada. Ethically Made in Italy.
Crafted in Italian mills with serious sock pedigree, our Merinos marry Canadian design with European craftsmanship. That means smooth knits, refined finishes, and production partners we’re proud of.
3) Built-In Comfort Tech
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No-Feel Toe Link: A flat, smooth toe seam so you forget it’s there.
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Reinforced Heel & Toe: Extra longevity where it matters most.
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Targeted Fit: A gentle hug through the arch and ankle, supportive, never tight.
4) Tested by People Who Really Wear Socks (Us)
From warehouse crew on their feet all day to office folks who commute in snow and slush, our team reaches for Merino first. The verdict: cozy, dry, dependable, and weirdly confidence-boosting.
When to Wear Them (Short Answer: Always)
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Daily Wear: Office to errands without swamp-foot.
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Commuting: Warm outside, breathable inside = no sweaty surprise.
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Weekend Adventure: Walks, skates, sledding, rink time.
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Travel: Odour resistance = fewer pairs in your bag.
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Lounging: Pair with a mug and an oversized hoodie for peak main-character energy.
Merino vs. “Regular” Wool vs. Cotton
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Regular wool: Warm but can feel bulky/itchy.
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Cotton: Cozy at first, but holds moisture (hello, chills).
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Merino: Goldilocks material; soft, warm, breathable, and dries fast. That’s why it’s a cold-weather MVP and a year-round staple.
Care That’s Not Scary
Merino is tough (ours even tougher).
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Wash: Cold, gentle cycle.
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Dry: Air-dry flat for the longest life (they’ll dry fast).
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Tip: Wash inside-out to keep them looking fresh.
Style Notes (Because Function Can Be Cute)
Merino’s fine gauge sits comfortably in dress shoes, sneakers, and boots. Choose neutrals for refined fits, or go bold, this is Friday Sock Co., after all. Either way, they’re the kind of socks you’ll “accidentally” show off when you sit down.
Why They’re a Fan (and Employee) Favourite
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Feels like a hug for your feet without the bulk.
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Handles Calgary weather mood swings better than most jackets.
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Smell-resistant: Less laundry, more life.
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Built to last: Reinforcements where it counts.
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Premium story: Canadian design, Italian craft, high Merino content; chef’s kiss.
The Market Reality (A.K.A. Why These Sell Out)
Consumers are choosing performance + sustainability over fast fashion basics. Merino hits both: natural, renewable fibre with real, everyday benefits. Many “premium” socks keep wool content lower or swap in more synthetics, ours keep the Merino front and centre and back it up with quality construction. That’s why they move quickly every fall/winter.
TL;DR: The Friday Merino Checklist
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✅ 70% Merino (high content = high comfort)
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✅ No-Feel Toe Link + Reinforced Heel & Toe
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✅ Designed in Canada, ethically made in Italy
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✅ Warm, breathable, odour-resistant
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✅ Employee favourite, customer magnet
This Just In: Restock Live
Our Merino Wool Collection is back, ready for frosty dog walks, rink runs, office commutes, and couch marathons. Grab your go-tos (and a backup pair before your partner “borrows” them).
Shop the Merino Wool Collection