We are always on the lookout for potential collaborations, but this one definitely tops the cake – literally! When Crave approached us to discuss the idea of doing a collaboration, we were 100% on board. Not only do we love their cupcakes, but they have been amazing long term supporters of our small business by inviting us to host a pop-up shop at their Kensington location during the fathers day weekend last year. The entrepreneurial spirit runs deep within their bakery and they are as passionate about delicious cupcakes, as we are for mismatched socks. 

As a result, the partnership made a lot of sense, on both ends. We figured it would produce a product that would match the inherent desire to bring happiness and value to our customers, which is something both businesses strive for. Plus, how cool is it to say you own a pair of mismatched cupcake socks?

The initial meeting was hugely about brainstorming the perfect design and coming up with a concept that complimented both brands. We decided to use Crave’s two signature cupcakes, Crave-O-Licious with chocolate sprinkles on one sock and Princess Chocolate on the other. In order to complete the design, we inverted the colours of the heels and the toes on each sock with the colours of the icing. We then decided to have ‘Crave Cupcakes’ knitted on the bottom of the Crave-O-Licious sock and ‘Friday Sock Co’ on the Princess Chocolate sock.

For those of you who don’t know:

Crave-O-Licious: is a chocolate cake with a blue vanilla buttercream icing, sprinkled with shaved chocolate.

Princess Chocolate: is a chocolate cake with strawberry infused buttercream icing, sprinkled with clear sparkles.

If you have never tried either of these flavours or one of Crave’s cupcakes at all, then we highly suggest you do; they’re slightly addictive.

We had so much fun doing this collaboration, as it was terribly delicious (there may have been a cupcake or two consumed in the process) and working with the Crave team could not have been more flawless and fun!

Sock sizing is 5-10 women’s, 4-8 Men’s. The socks will be available at all the Crave Cupcake locations, as well as on our online shop!

Written by Kristy Archibald | https://floralandbows.com

January 04, 2018