What do you get when you mix the Calgary Public Library with mismatched socks? You get a collaboration that is “one for the books!” When you write a blog about it, you get a “real page turner.” I’ve got a million of these... but this isn’t about crafty/brilliant/hilarious puns, it’s about our newest mismatched collaboration!
“Calgarians are so excited about the New Central Library, and to celebrate the fact that we’re one year away from its opening (in November 2018), we wanted to create something that incorporated its most distinctive feature—the exterior pattern,” Says Daniel Lombardi (Social Enterprise & Impact Giving Manager). “We’ve sold socks and other library related clothing, materials, and books in the past, but working with Friday Sock Co allowed us to create something truly unique. how many people can say that they have socks in the pattern of a building?”
For this project we partnered up on not one, but two designs! We asked Dan to give us his take on intention behind both designs. “One design represents the unique exterior curtain wall of the Library and the other is a pattern design inspired by houses, which emphasizes community and connectedness—the role the library plays in our community. In addition to be a great addition to your wardrobe, we wanted the socks to create awareness about this new, exciting library and provide a unique opportunity for Calgarians to support the Library.”
The New Central Library, located adjacent to City Hall, will open in November 2018 in the burgeoning community of East Village. The greatest civic project since the 1988 Olympics. The New Central Library will enhance the public’s experience and reflect changes and upgrades to collections, programming and services across the entire library system. To learn about the new building click HERE.
Working closely with their team, it was a question of getting both the design and colour combination just right. We tried a lot of variations to pull it off and couldn’t be happier with the result. From our standpoint at Friday Sock Co., we were excited to have a pattern that would mismatch in a subtle way. The end product comes off as a bit of an optical illusion, which we love. We also really enjoyed designing the matching pair (which is exclusively available at the library store), as we had to translate the eye catching facade of the new building into a fashionable sock pattern. There’s a first time for everything!
Both designs are currently available at the Library Store, as well as their online shop. You can find the Friday Sock Co. Collaboration sock HERE, and the exclusive building pattern sock HERE. 100% of the funds go back into the Library when you buy from them directly. The mismatched collaboration pair will be also available on the Friday Sock Co. website HERE.
Above photo: Calgary Library Socks exclusively available at the
Calgary Library Store.
Above photo: Both the collaboration socks (pictured Right),
and the promotional socks (pictured left), with custom tags.