Recycled Cotton Socks
In the spring of 2019 we made a commitment to be green. And I don't mean "hey, we have a super cool new recycling bin in the office," kind of green. It was much more than that. We put our money where our mouths were and immediately invested in creating a 100% cardboard hang-tag. No more plastic hooks. We then designed 100% biodegradable shipping envelopes, but we didn’t stop there. Nope. Cause... we also started using compostable paper shipping tape! Small changes that added up to something bigger. So, this year when we were developing a new collection, we thought to ourselves... can we make socks out of recycled yarn? Is that a thing? (it totally is by the way).
Why should we use recycled cotton?
I don't mean to be a downer but... check this out.
The textile industry is the second largest polluter in the world. The industry produces 25 billion pounds of waste per annum. Fast fashion’s contribution of waste make some jurisdictions transport their waste elsewhere, producing extra CO2 emissions.
Apart from the vast amount of fertilizer and the diesel fuel, it takes a staggering 19,000 liters of water to produce a single kilogram of cotton fabric. It's mind-blowing to learn that 15% of the fabric intended for production ends up on the cutting room floor. The fashion industry has grown 60% since the early 2000s and the average.
customer is moving on from, what was once their favourite shirt, twice as fast. I'm sorry shirt, it's not you, it's me. I'll always remember you.
There's a lot of work to be done to make fast fashion slowwwww down. From all cotton wasted, 95% of the materials have the potential to be recycled. Not everything is suitable for high quality products, let's be honest, but the lower quality cotton could be used as stuffing for a cute little teddy bear, or insulation for example.
Sure sounds great, so am I wearing somebody else’s socks?
Hahaha, no. That would be gross. These puppies are made using pre-consumer recycled cotton. Our yarn manufacturers in Italy use cotton that was reclaimed from the production process for your mismatched socks.
The production of this recycled cotton is part of the Better Cotton Initiative and Global Recycled Standard. Scraps and cotton waste is collected from factories and manufacturers, sorted by colour, and then shredded to raw fibres. These fibres are spun into beautiful yarn for a new life. Makes us feel warm inside just thinking about it.
This process means that we no longer need 19,000 litres of water to grow brand spankin' new cotton. We also don't need as much dye. Pre-consumer cotton also stays out of the landfill! Kind of a win/win/win. It feels amazing to know that every single pair of socks is raw material we saved from going to waste. No big deal, just saving the world one pair of socks at a time...
These organizations help farmers sustainably produce by teaching them the value of sustainable cotton production. The BCI helped farmers phase out chemical fertilizers and helped them rely on locally produced organic fertilizers.
So what can you do?
You can keep voting with your hard earned dollars is what you can do! Being mindful of where you spend your cash is the first step. Supporting companies who support the environment will push more manufacturing of green products. It's as easy as supply and demand.
As consumers, we have become more aware of how important it is to know who makes our products, and what they're made out of. Some coffees for example can almost be traced back to the individual tree they grew on. More and more suppliers are moving away from cheap and fast manufacturing. That’s part of the reason of why we choose to manufacture in Italy. Our factory partners are family owned businesses who have been in the business of making a quality product for generations.
Why do we care?
We're fighting the good fight. It's in our DNA as a brand and is one of the cornerstones of our core values. We hold the belief that we can all do a little bit better, and are trying to set an example in our industry. You can build a business, be green while you're doing it, and give back to the community and beyond in a meaningful way. You really can do all three of these things!
Our new line of Recycled Cotton Socks is our first venture into producing truly green products and we hope you guys love them. We can't wait to keep adding to this collection and looking for more green initiatives.
Adam & Team Friday